What is this!?

I have spent my career leading marketing for media companies and startups, while also building my own agency Tactile.

In this newsletter, I am excited to share what I am seeing, learning, and building, from relaunching my own agency to collaborating with brands across industries. Whether you’re growing something new or recalibrating something established, I want this space to be for honest insight and forward motion.

About Erika

I'm a strategic marketing leader who helps media companies, tech startups, and consumer brands reimagine their story and grow. I've held executive marketing roles and advised brands including Morning Brew, New Stand, Eddie AI, Argent, Dripkit, and The Boston Globe. Today, I run Tactile, a hands-on marketing studio for creative brands at critical inflection points.

Have a question you want answered? Email me directly at erika@wearetactile.com or submit it here!