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Doing the Things That Don’t Scale
And other marketing thoughts...
May 17
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Erika Velazquez Alpern
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Doing the Things That Don’t Scale
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Celebrating a legacy or distracting from the future?
Thoughts on when to look back and when to forge ahead...
May 7
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Erika Velazquez Alpern
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Celebrating a legacy or distracting from the future?
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December 2024
Navigating the tension between creative and marketing teams
How to improve the marketing x creative divide, with thoughts from Creative Director Amanda Rios.
Dec 20, 2024
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Erika Velazquez Alpern
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Navigating the tension between creative and marketing teams
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CEOs who don't understand marketing and buying media in a new landscape
In this very first send of my newsletter, I'm talking about how to position marketing to your CEO and how to price your newsletter sponsorships!
Dec 13, 2024
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Erika Velazquez Alpern
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CEOs who don't understand marketing and buying media in a new landscape
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1
Hello!
The first send is always the hardest.
Dec 3, 2024
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Erika Velazquez Alpern
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Hello!
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